WinMakers

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For CROs, VP Sales, Sales Directors & Sales Managers

Bring me your three most stuck deals.

I'll show you exactly why they're stuck — and what to do next. No theory. No slide decks. Just the conversation that changes the outcome.

Book a Deal Clinic
30

Years carrying a number

5

European regions built

25%

UK public sector market share delivered

ILM7

Certified executive coach

What we do

Your team already has potential. We help you unlock it.

Whether you're opening new doors, rescuing an underperformer or sharpening your top performers — everything WinMakers does is focused on one thing: winning more of the deals your team is already working.

Sales Coaching

Ongoing 1:1 coaching to sharpen how an individual seller thinks, plans and executes.

Live Deal Clinics

Bring a real, live opportunity. We work it together and leave with a sharper plan to win it.

Sales Leadership Development

Help sales managers grow from doing the job themselves to coaching others to do it.

Pipeline & Opportunity Strategy

An honest, structured review of the new business pipeline — what's real, what's at risk, what to do next.

Team Performance Coaching

Group coaching that builds a shared standard for how the team sells and supports each other.

Executive Sales Mentoring

A confidential sounding board for sales leaders navigating strategy, performance and people calls.

Anonymised example

Inside a Deal Clinic

01

SITUATION

Six-figure new business deal, stalled for eight weeks. Champion gone quiet.

02

DIAGNOSIS

No economic buyer engaged. The deal was being run on hope, not access. (note: "The seller hadn't asked who actually signs.")

03

THE PLAY

Reframed the ask — a 20-minute business case review with the buyer's boss, not a status update.

Closed in 11 days

One reframed conversation, one new stakeholder, one signed deal.

About

I've been in your seat. That's the point.

When I get involved in a deal, it closes more often than not. That's not a boast — it's the pattern of 30 years in sales, and it's what WinMakers is built on.

I've scaled a business from 8 to 50 people. I've helped build a CCaaS vendor into the leader in UK public sector, delivering 25% market share. At director level I've reshaped go-to-market strategies and built sales teams across five European regions from scratch — not inherited them, built them.

Sales teams I've led have consistently outperformed market average quota attainment. The difference was never talent. It was the quality of the coaching, the rigour of the deal process, and the standard we set for how we sell.

That's exactly what WinMakers brings to your team.

ILM Level 7 / Executive Coaching

8 → 50 / Scaled from startup to scale-up

25% market share / UK public sector CCaaS

5 regions / European GTM built from scratch

Packages

Fix the problem in front of you.

A stuck deal. An underperformer heading toward a PIP. A top performer who's plateaued. A new sales leader who needs a sounding board. Pick the level of support that fits the problem — every engagement starts with a conversation, not a contract.

Deal Clinic

£175 / single deal

You have a deal that's stuck, stalled or too important to lose.

  • One real, active deal
  • Includes prep & written follow-up
  • Or book a 4-hour block: £500, up to 4 deals

1:1 Sales Coaching

£500 / month

You have a seller who isn't hitting their potential — or one who is, and you want to keep them there.

  • 2× 60-min 1:1 coaching sessions/month
  • Personal development plan, reviewed monthly
  • Email/message support between sessions
  • One live deal review per month

Leadership Coaching

£850 / month

You're leading a sales team and need a confidential sounding board who's been in your seat.

  • 2× 60-min executive mentoring sessions/month
  • Monthly pipeline & opportunity strategy review
  • 1× team coaching session/month
  • Email/message support between sessions
  • Quarterly leadership goal check-in
Get in touch

Start with a conversation, not a contract.

Tell us a bit about what you're working on. We'll come back with a clear next step — whether that's a single session or an ongoing retainer.

Please provide the following details so we can understand your needs:

  • Name
  • Email
  • Company (optional)
  • Package of interest:
  • Not sure yet — recommend something
  • Deal Clinic (single, £175)
  • Deal Clinic (4-hour block, £500)
  • 1:1 Sales Coaching
  • Leadership Coaching
  • What are you working on? (A bit of context on the situation, deal, or team you'd like support with.)

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